Fresh look for UHI signals shift to where learning means more
The University of the Highlands and Islands (UHI) partnership has revealed a new visual identity today (Monday) to strengthen engagement with communities and market more effectively through a connected and recognisable brand family.
As well as new approaches to photography and design, the change features a new logo across campuses, based on the letters UHI, and an embedded plus sign and strapline: ‘where learning means more’.
Ten years on from establishing university status, UHI has built a strong foundation to move into a new strategic chapter founded on a ‘Daring to be different’ ethos, affirming its role as a regionally focused partnership of independent colleges and research institutions covering the largest geographical area of any campus-based facility in the UK.
The new identity represents the first step towards better engagement, connectivity and enterprising activity.
“We’re writing a new chapter for UHI with a shift in thinking and an ambition to be more engaged with our communities and enterprising in our activity,” explained Professor Todd Walker, UHI Principal and Vice-Chancellor. “Our new visual identity will help position the UHI partnership in a highly competitive local, national and international market.”
The new logo will have an added emphasis of place and location as we celebrate the geographical spread of UHI: UHI Shetland, UHI Moray, UHI North Highland, UHI Outer Hebrides, UHI Inverness, UHI Argyll, UHI West Highland and specialist partners HTC, Sabhal Mòr Ostaig and SAMS badged as ‘a partner of UHI’.
“UHI is the collective identity of our partnership,” added Professor Walker. “We’re more than a college and more than a university. We offer many more options to our students than any single college or university can. We want to build pride in UHI because being part of it means we are all much more than we are individually.”
The new identity has been developed by a creative agency in consultation with senior teams and governors across the partnership. Social media sites and web pages will feature a launch film introducing the new look from today, with all UHI systems moving over ready for the new academic year in the early autumn.
Lydia Rohmer, Principal and Chief Executive of UHI West Highland said:
“We are delighted to adopt this new visual identity to show our connection and commitment to UHI’s tertiary partnership. UHI West Highland is extremely proud of our strong relationships with the local communities that surround our 10 centres. We believe this exciting new identity will be more visible and attractive to learners in those communities and therefore strengthen our ability to offer diverse, flexible and supported learning from access to postgraduate level.
Whatever your starting place in your learning journey; whether you are at school, progressing to college or university, engaged in work-based learning, looking to upskill in order to enhance your career, or to begin postgraduate study or research, we are sure this new identity will help us promote even more strongly that UHI West Highland is here to support you every step of the way.”
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