CRTR is one of Scotland’s leading tourism research centres, with a huge network of overseas colleagues, clients and collaborators and an impressive portfolio of activity built up since the centre’s inception in 2012. Undertaking a range of activities, from academic and applied research to participation in trans-national projects, the centre is uniquely placed for tourism research.
Working closely with the School of Adventure Studies, the centre provides research and consultancy services in the following areas:
- Nature-based and adventure tourism
- Quantitative visitor surveys
- Qualitative interviews and ethnography research
- Tourism destination development
- Marketing tourism products and services
- European and national funding applications
- Product development
In 2019-20 the centre is involved in or leading a broad range of trans-national, applied research tourism projects:
- Sustainable Heritage Areas: Partnerships for Ecotourism (NPA INTERREG) 2017-20
- Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry (Atlantic Area INTERREG) 2017-20
- Destinations: Wellbeing Tourism Opportunities for Regions (ERASMUS + Strategic Partnership) 2019-21 (lead partner)
- Adventure Tourism Vocational Education and Training (ERASMUS + Strategic Partnership) 2017-20
- PreservIng and Sustainably Governing Cultural heritage and Landscapes in European Coastal and Maritime Regions (Horizon 2020) 2018-21
CRTR also co-ordinates the activities and membership of the global Adventure Tourism Research Association, including its annual International Adventure Conference.
The burgeoning Slow Adventure® movement originated from the centre and it co-ordinates its development as an ethos and marketing concept.
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