Sustainable Heritage Areas: Partnerships for Ecotourism (SHAPE) Project
SHAPE is a UHI-led Northern Periphery and Arctic Programme project, which started in May 2017, to run for three years. Managed by UHI’s Centre for Mountain Studies, CRTR will provide expert input into various elements of the project, especially those relating to tourism. The project has eight partners in Greenland, Norway, Finland and Iceland, and a large number of international associate partners.
SHAPE will focus on a transnational set of sustainable heritage areas (SHAs) where the partners will work with local stakeholders, their organizations, and the institutions which support them, and incorporate their activities into regional strategies for sustainable development. SHAPE will provide the tools to transform these strategies into concrete, practical knowledge about how to manage, develop, organize, support, and market assets and activities – and how to integrate these activities into communities in sustainable ways.
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‘Cluster Atlantique Pour l’Innovation Technologique et Économique dans la filière Nautique’
From July 2017, CRTR has started to explore ways of encouraging business development in the Highlands’ marine tourism sector, in an Atlantic Area programme project on marine tourism led by the Regional Council of Brittany.
The initiative, part-financed by the Atlantic Area Interreg programme, has 18 partners in six countries stretched along the Atlantic arc, from the Highlands of Scotland to the Canary Islands. Over the next three years the partners will be creating new sailing itineraries to showcase the Atlantic coast’s natural and cultural assets and exploring new media for marketing marine tourism businesses, including coastal events across the wider region.
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Recreational Impacts Study, Norway
Steve Taylor is working with the Western Norway Research Institute in Sogndal (http://www.vestforsk.no/en), acting as an external expert exploring recreational land use issues in the Sognefjord area. He undertook a (2016) literature review for the project team, examining potential conflict and environmental impact issues relating to mountain biking, hiking and hunting.
Adventure Tourism Innovation Partnerships (AVIP)
The purpose of AVIP is to develop the digital marketing and product innovation skills of entrepreneurs, employees and students in the adventure tourism sector.
The project aims to deliver high quality and highly relevant education and skills that support retention of high calibre staff in peripheral/rural regions. It will support the growth of SMART jobs to stimulate regional adventure tourism economies and business performance. Innovation Partnerships will be established to develop an understanding of the skills gaps in terms of digital marketing and product innovation, and the flexible learning pathways that suit curriculum delivery to entrepreneurs, employees and students. This will guide the development of new online modules, which will be available for adventure tourism entrepreneurs and operatives to access freely.
The Erasmus+ project runs for 24 months from September 2017. The project is managed by UHI and has six partners in five countries: Ireland, Estonia, Denmark, Bulgaria and Scotland.
Adventure Tourism Vocational Education (ADVENT)
ADVENT will develop education and training modules to strengthen the skill base of young people and adults working in adventure tourism, through higher education and as continuing professional development. ADVENT will connect with regional SMEs and educational providers to ascertain training needs and gaps and then nine new courses/modules will be developed, and these will be pilot tested during training events in each country.
This Erasmus+ project runs for 36 months from September 2017. The project is managed by FAS – the High School in Höfn, in SE Iceland – and has eight partners in three countries: Iceland, Finland and Scotland.
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PrEseRvIng and sustainably governing Cultural heritage and Landscapes in European coastal and maritime regionS (PERICLES)
PERICLES is a Horizon 2020 project with a consortium with a core of ten research institutes in Denmark (lead partner), France, Northern Ireland, the Netherlands, Greece, Estonia and Portugal. It aims to:
- Develop an in-depth understanding of the societal importance of the cultural heritage of marine and coastal landscapes
- Provide a comprehensive and participatory framework for the sustainable management of these coastal landscapes
- Develop practical tools in tandem with stakeholders for i) the documentation, assessment of risks and mitigation of threats to cultural heritage and ii) enhancing sustainable growth and opportunities by harnessing cultural heritage assets
- Provide policy advice to improve the integration of cultural heritage in environmental instruments
In Scotland CRTR is working with UHI partner SAMS and the University of York. Please contact email@example.com for more details.
Further Development of Slow Adventure®
Although the Slow Adventure in Northern Territories project finished in April 2018 (see ‘previous projects’), the team is exploring or working on various initiatives to continue to develop slow adventure as both a marketing brand and label and an ethos or movement:
- Attendance at the Adventure Travel World Summit in Tuscany in October 2018
- EU and national funding applications to further develop slow adventure
- Slow Adventure® has been trademarked by CRTR in the EU, Iceland and Norway
West Highland College is a founding member of the Slow Adventure Co-operative, which will be a one-stop-shop to allow its members to market slow adventure tourism packages collaboratively, provide the necessary legal protection for consumers and members, and engage in strategic marketing to promote its slow adventure products. Visit www.slowadventure.scot for details on the slow adventures developed in Scotland.
The other slow adventures that have been developed in Iceland, Norway, Sweden, Ireland, Finland and Northern Ireland, as well as a transnational #slowadventuring marketing campaign, can be followed via https://www.facebook.com/slowadventuring/ or https://www.instagram.com/slowadventuring/.