Current projects

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Click on our current projects below to find out more information. 

Canoeists out at sea heading towards setting sun

Scientific Tourism (SCITOUR) content

Scientific Tourism (SCITOUR)

Scientific Tourism (SCITOUR)

This NPA INTERREG project focuses on creating a new form of tourism called scientific tourism. We will work with partners to develop the SCITOUR concept, guidelines, model products and a SCITOUR brand, as well as digital infrastructure for marketing, information distribution and network communication.

The SCITOUR project intends to exploit new sustainable tourism opportunities and help small tourism companies in remote locations to create new products and to market themselves in a new and productive way.

The project is led by the University of Lapland, Arctic Centre, with the following partners:

  • University of Lapland, Multidimensional Tourism Institute
  • University of Iceland - Hornafjordur Research Centre
  • Greenland National Museum

Within UHI, CRTR is pleased to be working in collaboration with the Centre for Mountain Centres at Perth College.

For more details contact:  steve.taylor.whc@uhi.ac.uk

Northern Periphery and Arctic logo | European Union  ERDF logo

StoryTagging content

StoryTagging

StoryTagging

Northern communities have a long tradition of story-telling, which is threatened in some communities, where modern lifestyles and social media are weakening traditional social practices.  StoryTagging seeks to increase the market reach of creative industry SMEs by developing a digital platform (accessed via apps and a website) that will allow creatives to harness (as stories) much of what makes Northern localities distinctive to the people who live and work there: a sense of place; identity and community; folklore; cultural heritage; landscape and natural heritage; archaeology.

Project partners will work with local communities to gather stories that celebrate these local heritage assets that are unique to the NPA area.   We will work with creative SMEs to bring stories to life through new products or works. The project will promote the StoryTagging platform internationally and digital marketing models will be applied to enhance the market reach of participating creatives.

The NPA INTERREG project is led by Robert Gordon University (Scotland) and will be implemented in collaboration with: Kenozero National Park (Russia); Causeway Coast and Glens Heritage Trust and Ulster University (Northern Ireland); Region Västerbotten (Sweden); and Kvarken Council (Finland).

For more details contact: steve.taylor.whc@uhi.ac.uk

 

Northern Periphery and Arctic logo | European Union  ERDF logo

The Coast that Shaped the World (COAST) content

The Coast that Shaped the World (COAST)

The Coast that Shaped the World (COAST)

The ‘Coast that Shaped the World’ project will gather maritime stories from 20 destinations across the west coast – stories that shaped our coastal communities into what they are today and which convey how our maritime cultural and natural heritage helped to shape the world. 

Funded by a grant from the Scottish Natural Heritage’s Natural and Cultural Heritage Fund (NCHF), which is funded through the European Regional Development Fund (ERDF), the project is part of a new £5 million Scottish programme of projects to invest in the Highlands and Islands - to provide more high-quality opportunities for visitors to enjoy natural and cultural heritage assets.  Match funding has been committed by West Highland College UHI and Caledonian MacBrayne (CalMac) which gives the whole project a value of over £500,000.

This is a community-led project, which gathers stories from the people within the communities themselves, with the intention of attracting people to come to the less-visited areas of the west coast of Scotland. The aim is to help sustain local communities and businesses, and to protect and share our rich natural and cultural heritage through these high-quality visitor experiences.

A website, app and programme of immersive and innovative digital exhibitions will be developed along the west coast of Scotland, using augmented and virtual reality for example, to bring the maritime heritage stories to life, in many cases where the event unfolded through GPS triggers. This will be complemented by a series of physical, inspirational and interactive installations in museums, galleries and heritage centres in west coast communities.

Led by the Centre for Recreation and Tourism Research, The Coast that Shaped the World is a large-scale collaboration between West Highland College UHI and the West Coast Waters (WCW) tourism initiative. West Coast Waters is a collaboration of 20 west coast destinations and tourism organisations collectively representing over 2,500 tourism interests across the west coast of Scotland. It is supported by the key public agencies and travel partners in the area.

The project runs until June 2022 alongside the 2020 Year of Coasts and Waters and the 2022 Year of Storytelling.

For more details please contact Project Manager Sara Bellshaw, at sara.bellshaw.whc@uhi.ac.uk

Destinations: Wellbeing Tourism Opportunities for Regions (DETOUR) content

Destinations: Wellbeing Tourism Opportunities for Regions (DETOUR)

Destinations: Wellbeing Tourism Opportunities for Regions (DETOUR)

A return to nature, renewed awareness of the environment and the search for both physical and psychological wellness clearly press the right buttons for a growing consumer market. “Wellness tourism” is a rapidly expanding niche market globally - in 2017, tourism centred on health and wellbeing grew almost 50% faster than overall global tourism.

Funded through the ERASMUS+ programme, the two-year collaboration, called ‘DETOUR’ (Destinations: Wellbeing Tourism Opportunities for Regions), started in October 2019 and involves partners in Iceland, Denmark, Ireland, Slovenia and the Azores.  It focuses on developing awareness and training to strengthen the skill base of young people and adults working in this fast-growing sector. 

The goal of DETOUR is to provide educators, tourism SMEs and tourism development stakeholders with the knowledge and skills to capitalise on current and future wellbeing tourism opportunities, to drive sectoral innovation, market diversification and regional growth.

The project’s lead partner, the Centre for Recreation and Tourism Research (CRTR) will work in partnership with regional stakeholders to increase the understanding of wellbeing tourism and the awareness of associated business opportunities, and develop a training programme that can be delivered by tourism education providers and accessed via a dedicated MOOC.

For more details please contact CRTR’s Head of Centre, Dr Steve Taylor, at steve.taylor.whc@uhi.ac.uk.

 

Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry (CAPITEN) content

Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry (CAPITEN)

Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry (CAPITEN)

CRTR is one of 18 partners involved in the three-year marine and coastal tourism project 'CAPITEN' which began in May 2017 but was officially launched at a press conference in Rennes at the beginning of November.  The initiative, led by the Regional Council of Brittany, is part-financed by the Atlantic Area Interreg programme and the six countries involved stretch along the Atlantic arc, from the Highlands of Scotland to the Canary Islands.

Partners will be creating new innovative products and launching these at coastal events across the wider region as well as new sailing itineraries to showcase the Atlantic coast’s natural and cultural assets.  Project partners will also explore the development of port information points and new media for marketing marine tourism businesses.

Please contact sara.bellshaw.whc@uhi.ac.uk for details or visit the project website www.capiten.eu.

 

 

 

Adventure Tourism Vocational Education (ADVENT) content

Adventure Tourism Vocational Education (ADVENT)

Adventure Tourism Vocational Education (ADVENT)

ADVENT will develop education and training modules to strengthen the skill base of young people and adults working in adventure tourism, through higher education and as continuing professional development.  ADVENT will connect with regional SMEs and educational providers to ascertain training needs and gaps and then nine new courses/modules will be developed, and these will be pilot tested during training events in each country.

This Erasmus+ project runs for 36 months from September 2017.  The project is managed by FAS – the High School in Höfn, in SE Iceland – and has eight partners in three countries: Iceland, Finland and Scotland.

Please contact steve.taylor.whc@uhi.ac.uk for more details or visit the project website www.adventureedu.eu and the Facebook page www.facebook.com/AdventErasmus.

 

PrEseRvIng and sustainably governing Cultural heritage and Landscapes in European coastal and maritime regionS (PERICLES) content

PrEseRvIng and sustainably governing Cultural heritage and Landscapes in European coastal and maritime regionS (PERICLES)

PrEseRvIng and sustainably governing Cultural heritage and Landscapes in European coastal and maritime regionS (PERICLES)

PERICLES is a Horizon 2020 project with a consortium with a core of ten research institutes in Denmark (lead partner), France, Northern Ireland, the Netherlands, Greece, Estonia and Portugal.  It aims to:

  • Develop an in-depth understanding of the societal importance of the cultural heritage of marine and coastal landscapes
  • Provide a comprehensive and participatory framework for the sustainable management of these coastal landscapes
  • Develop practical tools in tandem with stakeholders for i) the documentation, assessment of risks and mitigation of threats to cultural heritage and ii) enhancing sustainable growth and opportunities by harnessing cultural heritage assets
  • Provide policy advice to improve the integration of cultural heritage in environmental instruments

In Scotland CRTR is working with UHI partner SAMS and the University of York.  Please contact steve.taylor.whc@uhi.ac.uk for more details or visit the project website www.pericles-heritage.eu.

PERICLES logo project received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 770504

Further Development of Slow Adventure® content

Further Development of Slow Adventure®

Further Development of Slow Adventure®

Although the Slow Adventure in Northern Territories project finished in April 2018 (see ‘previous projects’), the team is exploring or working on various initiatives to continue to develop slow adventure as both a marketing brand and label and an ethos or movement:

  • Attendance at the Adventure Travel World Summit in Tuscany in October 2018
  • EU and national funding applications to further develop slow adventure
  • Slow Adventure® has been trademarked by CRTR in the EU, Iceland and Norway

West Highland College is a founding member of the Slow Adventure Co-operative, which will be a one-stop-shop to allow its members to market slow adventure tourism packages collaboratively, provide the necessary legal protection for consumers and members, and engage in strategic marketing to promote its slow adventure products. Visit www.slowadventure.scot for details on the slow adventures developed in Scotland.

The other slow adventures that have been developed in Iceland, Norway, Sweden, Ireland, Finland and Northern Ireland, as well as a transnational #slowadventuring marketing campaign, can be followed via https://www.facebook.com/slowadventuring/ or https://www.instagram.com/slowadventuring/ or on the transnational landing page www.slowadventure.org. Slow adventure blog pieces can be viewed on www.letsgoslow.com.