Current projects

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Click on our current projects below to find out more information. 

Canoeists out at sea heading towards setting sun

Destinations: Wellbeing Tourism Opportunities for Regions (DETOUR) content

Destinations: Wellbeing Tourism Opportunities for Regions (DETOUR)

Destinations: Wellbeing Tourism Opportunities for Regions (DETOUR)

A return to nature, renewed awareness of the environment and the search for both physical and psychological wellness clearly press the right buttons for a growing consumer market. “Wellness tourism” is a rapidly expanding niche market globally - in 2017, tourism centred on health and wellbeing grew almost 50% faster than overall global tourism.

Funded through the ERASMUS+ programme, the two-year collaboration, called ‘DETOUR’ (Destinations: Wellbeing Tourism Opportunities for Regions), started in October 2019 and involves partners in Iceland, Denmark, Ireland, Slovenia and the Azores.  It focuses on developing awareness and training to strengthen the skill base of young people and adults working in this fast-growing sector. 

The goal of DETOUR is to provide educators, tourism SMEs and tourism development stakeholders with the knowledge and skills to capitalise on current and future wellbeing tourism opportunities, to drive sectoral innovation, market diversification and regional growth.

The project’s lead partner, the Centre for Recreation and Tourism Research (CRTR) will work in partnership with regional stakeholders to increase the understanding of wellbeing tourism and the awareness of associated business opportunities, and develop a training programme that can be delivered by tourism education providers and accessed via a dedicated MOOC.

For more details please contact CRTR’s Head of Centre, Dr Steve Taylor, at steve.taylor.whc@uhi.ac.uk.

Sustainable Heritage Areas: Partnerships for Ecotourism (SHAPE) Project content

Sustainable Heritage Areas: Partnerships for Ecotourism (SHAPE) Project

Sustainable Heritage Areas: Partnerships for Ecotourism (SHAPE) Project

SHAPE is a UHI-led Northern Periphery and Arctic Programme project, which started in May 2017, to run for three years. Managed by UHI’s Centre for Mountain Studies, CRTR will provide expert input into various elements of the project, especially those relating to tourism.  The project has eight partners in Greenland, Norway, Finland and Iceland, and a large number of international associate partners.

SHAPE will focus on a transnational set of sustainable heritage areas (SHAs) where the partners will work with local stakeholders, their organizations, and the institutions which support them, and incorporate their activities into regional strategies for sustainable development.  SHAPE will provide the tools to transform these strategies into concrete, practical knowledge about how to manage, develop, organize, support, and market assets and activities – and how to integrate these activities into communities in sustainable ways. 

Please contact steve.taylor.whc@uhi.ac.uk for more details.

 

SHAPE logo Northern Periphery and Arctic logo | European Union  ERDF logo

 

 

Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry (CAPITEN) content

Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry (CAPITEN)

Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry (CAPITEN)

CRTR is one of 18 partners involved in the three-year marine and coastal tourism project 'CAPITEN' which began in May 2017 but was officially launched at a press conference in Rennes at the beginning of November.  The initiative, led by the Regional Council of Brittany, is part-financed by the Atlantic Area Interreg programme and the six countries involved stretch along the Atlantic arc, from the Highlands of Scotland to the Canary Islands.

Partners will be creating new innovative products and launching these at coastal events across the wider region as well as new sailing itineraries to showcase the Atlantic coast’s natural and cultural assets.  Project partners will also explore the development of port information points and new media for marketing marine tourism businesses.

Please contact sara.bellshaw.whc@uhi.ac.uk for details or visit the project website www.capiten.eu.

 

 

 

Adventure Tourism Vocational Education (ADVENT) content

Adventure Tourism Vocational Education (ADVENT)

Adventure Tourism Vocational Education (ADVENT)

ADVENT will develop education and training modules to strengthen the skill base of young people and adults working in adventure tourism, through higher education and as continuing professional development.  ADVENT will connect with regional SMEs and educational providers to ascertain training needs and gaps and then nine new courses/modules will be developed, and these will be pilot tested during training events in each country.

This Erasmus+ project runs for 36 months from September 2017.  The project is managed by FAS – the High School in Höfn, in SE Iceland – and has eight partners in three countries: Iceland, Finland and Scotland.

Please contact steve.taylor.whc@uhi.ac.uk for more details or visit the project website www.adventureedu.eu and the Facebook page www.facebook.com/AdventErasmus.

 

PrEseRvIng and sustainably governing Cultural heritage and Landscapes in European coastal and maritime regionS (PERICLES) content

PrEseRvIng and sustainably governing Cultural heritage and Landscapes in European coastal and maritime regionS (PERICLES)

PrEseRvIng and sustainably governing Cultural heritage and Landscapes in European coastal and maritime regionS (PERICLES)

PERICLES is a Horizon 2020 project with a consortium with a core of ten research institutes in Denmark (lead partner), France, Northern Ireland, the Netherlands, Greece, Estonia and Portugal.  It aims to:

  • Develop an in-depth understanding of the societal importance of the cultural heritage of marine and coastal landscapes
  • Provide a comprehensive and participatory framework for the sustainable management of these coastal landscapes
  • Develop practical tools in tandem with stakeholders for i) the documentation, assessment of risks and mitigation of threats to cultural heritage and ii) enhancing sustainable growth and opportunities by harnessing cultural heritage assets
  • Provide policy advice to improve the integration of cultural heritage in environmental instruments

In Scotland CRTR is working with UHI partner SAMS and the University of York.  Please contact steve.taylor.whc@uhi.ac.uk for more details or visit the project website www.pericles-heritage.eu.

Further Development of Slow Adventure® content

Further Development of Slow Adventure®

Further Development of Slow Adventure®

Although the Slow Adventure in Northern Territories project finished in April 2018 (see ‘previous projects’), the team is exploring or working on various initiatives to continue to develop slow adventure as both a marketing brand and label and an ethos or movement:

  • Attendance at the Adventure Travel World Summit in Tuscany in October 2018
  • EU and national funding applications to further develop slow adventure
  • Slow Adventure® has been trademarked by CRTR in the EU, Iceland and Norway

West Highland College is a founding member of the Slow Adventure Co-operative, which will be a one-stop-shop to allow its members to market slow adventure tourism packages collaboratively, provide the necessary legal protection for consumers and members, and engage in strategic marketing to promote its slow adventure products. Visit www.slowadventure.scot for details on the slow adventures developed in Scotland.

The other slow adventures that have been developed in Iceland, Norway, Sweden, Ireland, Finland and Northern Ireland, as well as a transnational #slowadventuring marketing campaign, can be followed via https://www.facebook.com/slowadventuring/ or https://www.instagram.com/slowadventuring/ or on the transnational landing page www.slowadventure.org. Slow adventure blog pieces can be viewed on www.letsgoslow.com.