Research Centre wins funding to help boost marine tourism

West Highland College UHI’s Centre for Recreation and Tourism Research will start to explore ways of encouraging business development in the Highlands’ marine tourism sector, after a project application, led by the Regional Council of Brittany, was approved last week.

The initiative, part-financed by the Atlantic Area Interreg programme, will have eighteen partners in six countries stretched along the Atlantic arc, from the Highlands of Scotland to the Canary Islands.  The project will start next month and over the next three years the partners will be creating new sailing itineraries to showcase the Atlantic coast’s natural and cultural assets and exploring new media for marketing marine tourism businesses, including coastal events across the wider region.

The head of the research centre, Dr Steve Taylor, welcomed the decision: “this will be a great opportunity to build on some of the centre’s recent success in working with local businesses to develop tourism packages and itineraries, and attract new, high-spending tourists to the Highlands’ coastal fringe.”

The Centre for Recreation and Tourism Research is based at West Highland College UHI in Fort William, Scotland - one of the academic partners of the University of the Highlands and Islands.

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