Degree Module: Introduction to Enterprise and Marketing


SCQF Level 7

Face to face

This module is designed to enable you to explore the role and importance of small to medium enterprises (SME) in the national and local economy, and to develop an understanding of the theory and practice of marketing in the SME context, and the importance of customer relationship building. You will gain an understanding of market research and environmental scanning and its importance in decision making.

You will also gain an insight into the theories and concepts of services marketing, the importance of developing relationships and a customer-centred focus.

Entry requirements:

• Students should have passed 2 Highers at C or above

Mode of delivery: Face to face, Monday, 9am to 11am.

Duration: Semester 1 only - September to December

Further study might include: HNC Business/ degree level study depending on additional qualifications and experience.

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